ba’ul (Sp.) n. – clothes chest, trunk, footlocker, treasure trove

Fads come and go. But TRUE fashion, much like good music, makes an indelible mark effortlessly. It does not kowtow to societal norms. It does not follow the trends of the day. And it is never contrived. True fashion and personal style come from within. It is timeless. It is an outward visual representation of who you are. It is a statement of intention. It is an expression of self.

The brainchild of young entrepreneur Camille Villanueva, Baul takes the presumptuous "lifestyle" boutique concept and drives it right into the ground. "Baul is like someone's attic. A friendly, comfortable place where people can browse and be happily surprised with what they find." It is couture without the cant. Free of bias. Devoid of pretension.

Baul offers an expansive collection of clothing, shoes and accessories for both men and women. A perfect party dress. Reasonably priced designer jeans. The funkiest shirt or the most exquisitely handmade knick-knacks. There is something for everybody.

The marriage with saGuijo was no accident. "Music inspires fashion... but both are inspired by people." Just as the music venue's identity is a reflection of its community, Baul strives to represent the unique character and integrity of the alternative space's patrons. It's about being inclusive. "People here, retain their individual flair in many ways... not necessarily by being uniformly wild or offbeat." THis boutique proudly pays homage to every conceivable ethos, era, and of course, sound. Music does not discriminate. Why should fashion?

With the proliferation of soulless chain stores and cavernous shopping centers, the average consumer has had to make do with the mass produced. The identical. The ordinary. But people are extraordinary. We are DEFINED by our differences. These differences condense, in turn, to become our ever-evolving culture. Music. Art. And yes... Fashion.